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LIQWID dot
AGENCY
media-buying services
WEBSITE AND BLOG
MONETIZATION
based on 100% viewability
AUDIENCE
MINING
specialty extensions
Global Provider of Viewable Digital Real-Estate

Liqwid tag dynamically creates adaptive extensions to webpages that provide on the viewers' screens above-the-fold and non-scrollable digital real-estate programmed for managed advertising delivery based on 100% viewablity across all devices.
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Advertising Offerings Supported by Liqwid Extention Tag
The examples below are not thumbs — these are actual Liqwid Ads® just in mini format. Thanks to their adaptive nature, Liqwid ads can fit any dimensions, so you can see more examples by clicking on the See More button, and see how ads liqwify (adapt) by dragging the bottom-right corner or borders of the sample frames.
To see how display standard-size ads can be delivered within our extensions using your existing ad server or any ad network, exchange or programmatic tags, visit our OnTheSide program.
 
Liqwid Ads for
Traditional Websites
If your webpages' width is set between 900px and 1,050px, with a single tag placed in the Header you can effectively monetize the empty space on either side of your content pages with adaptive Liqwid ads, without any changes to your site or disruption to your viewer's experience — most computer screens will have enough space to fit ads of about 240x800px on average on each side (or one 480x800px for left-aligned webpages.) With Liqwid, the ad creative is never cropped and 100% of the ad message is in view on every impression reported. Agencies and advertisers are provided large, creative palettes, for highly impactful, dynamic ad creative and messaging, with ads that always fit perfectly, regardless of the dimensions of the Liqwid webpage extension space.

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Liqwid Ads for
Responsive Websites
For many, the primary value in responsive layout is to eliminate horizontal scrolling on mobile devices. In actuality, responsive design allows for a seamless monetization using an adaptive ad format, while cleaning the content of ad clutter. Such an approach allows for a richer, magazine-like viewer's experience and a higher production value without disruption of either content or ads, which are located only outside of the content. With no changes in the existing layout, publishers can set the [content] container grid width to 60% or 70% and always have 40%-30% of any viewer's screen available for the ads. It is easy and maximizes premium ad inventory by providing space for 100% viewable ad impressions with every single page load on any screen, including touchable screens, tablet and mobile devices.

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100% Viewable
Display Ads
Our OnTheSide program program allows for easy monetization and/or new incremental revenue stream for any website by significantly increasing available viewable and premium inventory, with no single change in the existing website required.

With our Liqwid extension technology, IAB standard-size display ads (including expandable, rich media and video) can be delivered utilizing any ad delivery tags available on the market, including Google AdSense responsive units. Our extension renders the ad delivery tag only if 100% of the ad can fit on the viewer's screen within the extension area. Our Liqwid extension manages and optimizes delivery by requesting the largest ad size that can fit in the prepared extended space on the viewer's screen outside of the content page by utilizing any standard ad size, for example, 160x600, 300x600, 336 x 280 and 300x250 or any custom size set by a user.

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Liqwid Ads for
Mobile & Tablets
The tricky quality of mobile devices, both tablets and smart phones, is not only do they have a variety of resolutions and screen sizes but they can also be flipped at any time by the user to Portrait or Landscape position. This creates an objective challenge in identifying a meaningful placement for ads balancing it with content, even in responsive layout, as such spots can have different sizes and locations on different devices placed in different positions. Liqwid solves it all — the same, single Liqwid tag manages adaptive webpage extension on mobile devices that can reposition itself based on the size, dimensions and position of the device. A single adaptive Liqwid creative does the rest and fills up the available viewable real-estate to fit precisely with 100% viewability with every impression. Drag the bottom-right corner or borders of the sample to emulate the behavior of the adaptive ad and see how it liqwifies in Portrait and Landscape-positioned screen.

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100% Viewable
Responsive Skins
Any media file of any size, image and Flash or HTML5, can be delivered by Liqwid within the extension with behavior set as Responsive (most common size is 300x900, but can be any size.) Such creative will behave similarly to the images in responsive layouts, i.e. scale proportionally based on available width or height and will fit 100% of available dimensions without cropping (providing viewable impression based on a minimum size requirement set by a user.) With all the simplicity of the implementation, this offering is superior and more practical than Skins or Takeovers as it allows publishers to run interactive creative [including produced in-house] and rotate multiple ads similar to display ads, effectively utilizing all available viewable inventory by splitting it between multiple advertisers. Liqwid Responsive Skins allow publishers to sell Skins based on CPM, CPC or any other model and, most importantly, provide advertisers with delivery reporting based on 100% viewable impressions.

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Liqwid Cross-device
Webmercial
Webmerical is an adaptive, full-screen animated interactive ad (implemented in Flash or HTML5 for mobile devices) that shows for 10 seconds or less over the content page after the page is loaded, followed by subsequent Liqwid Ads rendered outside of the content page on computer screens or Base Display on tablets and smart phones. With all visual similarities to Interstitial, Webmerical does not redirect from one page to another allowing for ad rotation and renders creative within the same Liqwid webpage extension through a single tag placed in the Header of the webpages, with no changes in the existing website required. A Webmerical can be delivered precisely to any specific page or section on the website or geo-targeted running across properties through our easy-to-use, point-and-click dashboard.

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Liqwid Interactive
HTML5 Ads
The Liqwid webpage extension is essentially a parallel webpage with a surface that is rendered by dynamically injected markup. So anything you can embed in a website, you can embed in the Liqwid webpage extension and utilize for your creative or content. Because Liqwid extensions adapt to only the viewable dimensions within the viewer's screen and do not scroll with the page, there is an opportunity to engage visitors to more interactive experiences than with in-content ads, that may include promotions and games, video, e-commerce, social media, and any kind of interactive forms, applets, apps and widgets available within the HTML5 environment. Viewers staying longer and interactive options do not imply the visitors actually leave the publisher's page.

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©2010-2014 LeftsnRights, Inc. All rights reserved.  LIQWID® and any LIQWID® product or service name or logo used herein are registered trademarks or trademarks of LeftsnRights, Inc. Certain elements of LIQWID® and LIQWID® ads are the subject of one or more issued patents and pending patent applications. All other trademarks used herein belong to their respective owners. The trademarks and logos displayed herein may not be used without the prior written consent of LeftsnRights or their respective owners.