This single ad unit, which we call a Liqwid ad, instantly reconfigures and scales itself when delivered, regardless of the ad size, dimensions or placement location, to fit on any device, any website or mobile property including responsive properties and in any space. It's more than just getting bigger and smaller, it's about changing and repositioning elements of the ad to continue to provide a complete ad experience. With Liqwid, all campaign management is reduced to a single, one-time Liqwid tag on the publisher's page and a simple point-and-click dashboard that manages all aspects of all campaigns, regardless of web property types, ad sizes, placement locations and devices.

Any creative can be made to 'liqwify' into a responsive ad unit, with existing HTML5 and dHTML tools and style sheets or pre-programmed responsive-ad modules which can accommodate creative needs for any brand or message. A Liqwid ad essentially becomes a webpage with all of its inherent qualities. Now, ads can embed a variety of creative elements and interactive functionalities.

With no license required to create in HTML, anyone, who can develop a responsive webpage, can create a Liqwid ad. More important, HTML5 allows ads to be automatically indexed and ranked by search engines as standalone interactive content with a unique URL that viewers can bookmark in their browser.

A Liqwid ad can also be created in a Flash format with all of the same benefits for those who want to target Flash-enabled devices only. Our Liqwid Digital Studio can teach you how to make Liqwid ads on your own using online templates or we can do it for you. Learn more about HTML-based responsive content.

Our Liqwid Ad Technology™ platform also allows for the creation of new and premium ad inventory while bringing significant incremental revenue and benefits to publishers, agencies, and, most important, advertisers. Whether your website is centered on the screen or left aligned, there is often empty on either side of your content page or to the right (left-aligned). With Liqwid ad delivery platform, publishers can easily monetize this valuable outside space with responsive ads or other interactive content, without disrupting the viewer's experience. Agencies and advertisers are provided large, creative palettes, for highly impactful, dynamic ad creative and messaging, with ads that always fit perfectly, regardless of the size of the available or dynamically created space.

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